Melissa C. Koh

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CRIB Connects Fashion and Kids Edition


#CRIBConnects is a unique opportunity for CRIB Fashion and Kids businesses for a lasting impact through authentic connections and exciting experiences. I recently had the chance to participate in the CRIB Connects Fashion and Kids Edition and discovered several brands whose story and purpose resonated deeply with me.

First up, Studio MU/YU should not be a stranger on this blog as I have featured Lyn in an article on International Women’s Day on this blog and we co-designed some pieces for Some Days At Home! I love what Studio MU/YU stands for — environmentally conscious and sustainable; giving a new lease of life with a unique twist to things that have faded away and are forgotten. The pieces are beautifully hand-crafted with love, unique to it’s own and has so much character and style of it’s own.

Urban Li’l is a design studio with laser cutting and printing capabilities and provides design-led custom crafted interior decor for kids, home, businesses & events. I was particularly drawn to the name plaques and immediately thought of getting something customised for Noah’s nursery. I’ve always looked to Etsy for customisable craft, and I’m so glad I found them at this market. They are a pure gem!  

MAESO believes that a great pair of shoes always starts with quality raw materials. Not only are their products stylish and comfortable to the feet, they are also gentle to the environment and can last for years. Boasting Italian artisan craftsmanship and shoes lined with quality full grain Vegetable Tanned leather from leading tanneries in Italy, MAESO products are designed to last. 

Josée.P is a Singapore-based womenswear label focusing on dressy casual wear that aims to be a complement to the innate elegance every woman has within her. Launched in the form of carefully considered collections, Josée.P’s pieces are designed to be presentable enough for occasions; yet versatile enough to bring one from AM to PM. At its core, it aims to be the go-to inspiration of elegance for confident women ready to make an impression.

Elizabeth Little got all our hearts and eyes on their pieces when we visited their booth. The adorable vintage dresses and shirts stood out and instantly reminded me of my childhood. Their signature pieces are produced locally using organic cotton, fine Japanese linen, and heritage Liberty prints. They work with like-minded craftsmen in the region who are ethical in their practice and aims to make every creation intrinsically precious. 

A glance at Blithe and Merry‘s booth at Cribs Connect showcased a bright and cheery mood. The meaning behind their brand is conveyed through their gorgeous jewelry pieces. Each design boasts a vibrant, luxurious and statement aesthetic. All beautifully handcrafted and made with love.

Inspired by Bali and Ibiza, Baliza is a timeless resort-wear clothing that is both comfortable and elegant. Their pieces are made perfect for summer living during the hot months and I love what the brand stands for – consciously designing comfortable beach wear collections that are ethically made whilst supporting communities of women and children living in poverty.

Toufie (tou-fee) was created in mind to give women shoes with the right fit; a pair that they could proudly wear all day long to virtually anywhere without having to suffer in silence. They pride themselves in handcrafting practical products with exceptional quality, but without the usual exorbitant price-tag. For a well-rounded inclusive experience, Toufie specially formulated their size range that runs from EU 34 till 44, with comfort width to cater to different types of women. 

[in]trigue  is a conceptual jewelry brand that explores the kinship between the elements of architecture and nature. Akin to the ideals in architecture, intrigue jewelry combines the concepts of utilitarian and aesthetic to create unique collections. All their pieces are designed and made locally, with their inspiration stemming from Jamie’s love for travel, art and culture.

With two years spent on research and development on gentle yet effective skincare using natural botanical oils and herbs, A For Apothecary‘s organic baby skincare range ensures only the most gentle and effective natural ingredients. Their bestselling product is the Baby Oat Balm with Calendula, which is handcrafted using the finest natural botanicals such as oat lipid e, calendula extracts, Nilotica East African shea butter, and raw organic centrifuged coconut oil. These wonderful ingredients are proven to soothe dry, irritated skin caused by nappy rash, cradle cap, mild eczema, and common dry skin issues in babies and children. I took one of the balm back to use it on Baby Noah and it’s been a real life saver for his milk rash in the earlier months. I now use it as a spot treatment for insect bites, rashes, and sometimes a substitute for his diaper cream. This stuff is real good.

Binary Style seeks to create scarves with a story, conversation-starter pieces that are not only beautiful but are also comfortable to wear and are well-made. I recently did a post on scarf styling and featured one of their designs here.

Another brand from someone whom I support and love — Momiji Kids. Baby Noah has been using their bassinets since birth and we love the design we chose that matches so perfectly with our home aesthetics. These hand-woven rattan bassinet is not only so pretty but it gives me an option to keep my baby around different parts of the house — hallway, bedroom, living room, etc. Now that he has slightly outgrown it, we are using it as a storage space for his toys, throws and blankets.

Premium quality plant based spread made with cold pressed extra virgin coconut oil. I recently shared in this blog article that coconut is a superfood that can help to increase breast milk supply. One way that I like to incorporate coconut into my meals is with Marylebone‘s coconut butter! It is delicious on toast or can also be used for baking and cooking.

Ans-ein is a fashion local brand offering products based on art. All Ans-ein patterns come from the inspirational brushes of their passionate artists and encompasses the strong, confident strokes of adults up to the cute playful sweep of kids. Their pieces are carefully designed to suit different people with different types of body shapes and can be worn multi way style for versatility.

Indiigo Culture houses a specially curated group of small, independent designers and brands under one roof. One of the pieces that caught my eye was the chili flakes earrings from a brand called Oaksva! I also couldn’t resist their gorgeous sandals, which I brought home for James.

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