Melissa C. Koh

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Fujifilm Instax SQ10


Being Fujifilm’s ambassador had me the privilege of being the first in Singapore to experiment with this new toy.

Possibly the biggest shakeup to the line of Fujifilm Instax cameras yet: the Instax Square SQ10. You know how they say “it’s all for the gram”? The SQ10 does not only print in an Instagram-friendly square film format, but better still, it is digital.

My favourite feature of the Instax Square SQ10, is definitely the built in digital camera where I can frame shots better using the 3-inch LCD screen at the back. The images taken are then saved to an internal memory or microSD card, where filters can be applied and even simple vignette control and brightness editing can be done.

You know on some occasions, you take a really good shot, but you only just get one precious copy of it? With the SQ10, you can print multiple copies of the same photo, as the images are saved internally.

I need to add this: the design of it is so sleek and symmetrical that you even find shutter buttons on both sides. Fellow lefties (like James), it’s time to celebrate!

My experience with the SQ10 make it seem like I’ve just been able to very casually take instagram offline and in physical form, but being able to capture photos and document experiences with a digital camera that is printable, is one of the best ways (in my opinion) to safeguard these memories. Some of which, are so raw and random that they do not even make it to my instagram.

Sharing with you guys a series of precious visuals (shot with my Fujifilm XT20) in one of my new favourite secret hideouts in Bali— where we spent the afternoon in this place, embracing the serenity, and closeness to nature. Celebrating nothingness and forcing our minds to wander, drift away and dream. Definitely one of my favourite memories in Bali that will stick with me for a long time to come.

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